The last topic addressed in this series of articles dedicated to the Digital Transformation Guide (Guide de la Transformation Digitale) by Vincent Ducrey and Emmanuel Vivier looks at performance measurement. As we have seen in previous articles, embarking on the digital transformation of your training company is no simple feat! You need to establish hypotheses […]

Marketing and communications have evolved with the emergence of the Internet and social media. It is now possible to conduct impactful campaigns targeting potential clients for a lot less money. Basically, it is much easier now to listen to your clients. In large companies, for example, the arrival of ‘social listening’ or ‘social rooms’ enable […]

Data management is a major factor in companies’ digital transformation. With the increase in the volume of data and in the storage and processing capacity of software, new development opportunities are emerging. These make it possible to target new clients, secure the loyalty of your current client base and improve the quality of your services! […]

Today, we are going to look at a practical aspect of a company’s digital transformation: technology. Based on the guide, I have identified the major technological trends that are transforming how companies operate and their relations with their customers. I have then tried to apply these recommended practices for startups to training organizations. The aim […]

  After having discussed the importance of having a digital transformation strategy and the first actions to take to implement it, the third part of the Digital Transformation Guide addresses internal communications. Digitalizing your company is a group effort! It is not enough simply to impose software or new processes on your team members; you […]

In this second part of our review of the Digital Transformation Guide (Guide de la Transformation Digitale), we will examine the major areas of digital transformation within companies. The first chapter of the book focuses on ‘leadership & management’ and looks in particular at the approach of a decision-maker, often a branch director or manager […]

  Digital transformation is a major work in progress! Everyone is concerned, from the biggest corporations to the smallest trades and crafts. Training organizations are no exception. No digital transformation manual currently exists for training organizations : the scant books, texts and case studies on offer only target large enterprises. To help training companies better […]

Digitalizing your business means being able to produce more using fewer resources, and e-learning is part of this trend. For many trainers, embarking on e-learning is an opportunity to design a comprehensive course using only a smartphone and a few pieces of software. These courses are cheap to produce and can be distributed (and sold!) […]

There a various ways of creating an e-learning course but the same mistakes tend to crop up again and again. In this article, we have drawn up a list of the 5 most common mistakes made by beginners in e-learning and offer some practical advice for avoiding them! Mistake no. 1: Transposing your face-to-face course […]