Forging trainee loyalty is really important for training companies: although a trainee generally signs up for a one-off course, they could in reality take advantage of the entire training catalogue! Newsletters enable you to send regular, quality emails to a database of contacts: a way of building a lasting relationship with your trainees after their […]

Contrary to popular thinking, teaching classes is not what trainers spend most of their time doing. In addition to teaching, trainers must design courses, manage the administrative aspects, market their business and constantly search for new clients! Sales prospecting and maintaining client relations form a large part of the work of a trainer, but also […]