What distinguishes a good e-learning course from a basic e-learning course? Its content, its coherence, the variety of its formats, but also its visual universe. In an e-learning course, the first impression is chiefly made by its graphical aspect. While this should not be neglected, there is no need to create an absolutely cutting-edge universe. […]

Everyone is in favour of including the blind and visually impaired in training. Those who are against are keeping a low profile, at any rate. Often, though, this is something we tell ourselves we will address tomorrow, when we are really ready. When we have a miracle tool that will make everything perfect simply by […]

Just because you are a good trainer does not mean you are good at saying it and showing it on your LinkedIn profile. It would, however, be a shame not to make the most of this platform. Invest 3 hours of your time (including coffee breaks) for an initial facelift. The result will be one […]

Having your name in the paper is nice, but it is also good for business. Nowadays, anyone can write articles about anything, especially about themselves! In order to stand out from the crowd, being able to talk about yourself in the press makes a lot of sense. The goal of press relations is to get […]

When someone is looking for training, their first reflex is to Google search the name of the course they are looking for. Having your courses displayed in the first few results has become a strategic commercial challenge. Improving the referencing of your training offer is meticulous work, based on the principle of saving time for […]

Are you looking for the perfect individual to complete your team? Don’t dive in head first! Start by identifying your (real) need and correct any errors liable to send candidates running. Use your business expertise and demonstrate your professionalism with regard to skills assessment. Your Candidate pathway must be as well-designed and thorough as your […]

Email marketing campaigns are essential for a comprehensive and effective web marketing strategy. For marketers, they are a powerful tool for engaging and securing the loyalty of prospects. Although they can produce exceptional results, they can prove disappointing if you lack the right tools and do not organize and segment your e-shots correctly. Forget your […]

LinkedIn, Twitter, Facebook… Not only do we use them to follow the news but also to choose a training course! Why use social media? There are many benefits to using social media for a freelance trainer or training company. Let’s start by taking a look at some of them. Creating and maintaining your network thanks […]